All across America families struggle to meet their basic needs. According to the 2013 US Census, more than 45 million Americans live in poverty. By necessity, many of these families prioritize food, heat, and shelter above winter clothing. To help make a difference, Burlington, a national off-price retailer offering designer merchandise at everyday low prices, has themed its eighth annual Warm Coats and Warm Hearts Coat Drive around “Families Helping Families.” The coat drive, which will kick off on Saturday, November 1, 2014, benefits K.I.D.S./Fashion Delivers, a national non-profit organization dedicated to providing apparel and other products donated by manufacturers and retailers to community charities across the U.S. and throughout the world.
Through the initiative, consumers and their families are invited to donate gently-worn coats at drop boxes at Burlington locations nationwide to help the many families are in need of coats during the winter season. Coats should be in good condition, with working closures and no rips or stains. As a thank you, those who donate will receive 10 percent off their entire purchase at Burlington through January 19, 2015. To date, more than 1.3 million coats have been distributed through the Warm Coats and Warm Hearts program.
“Our goal at Burlington this year is to encourage families to help other families this holiday season,” said Tom Kingsbury, president and chief executive officer, Burlington Stores. “The Warm Coats and Warm Hearts Coat Drive allows us to spread warmth nationwide, providing coats to those most in need within communities surrounding our stores.”
ABC’s Emmy Award-winning news program, Good Morning America, will help to promote the program on-air and on their website starting on November 10, 2014. The effort will help remind its millions of viewers about the ongoing need for coats all across the country, and demonstrate how people can help each and every day. Customers are asked to share stories and tweet why they are donating their coats with the hashtag #CoatNotes for a chance for their story to be seen on-air. In addition, some of the Good Morning America hosts will be donating their coats and their families’ coats in hopes of inspiring others to join in on the effort.
“We are delighted to join Burlington again on the Warm Coats and Warm Hearts program,” said Allan Ellinger, chairman of K.I.D.S./Fashion Delivers. “The partnership allows us to dig deep into local communities to deliver desperately needed coats to people nationwide through 269 community charities. Just one coat can do wonders, so to see it come alive in such a large way is incredible to watch.”
For more information and to find a list of participating Burlington stores visit www.BurlingtonStores.com.
Burlington is a national off-price retailer offering style for less with up to 65 percent off department store prices every day. Departments include ladies’ dresses, suits, sportswear, juniors, accessories, menswear, family footwear and children’s clothing. It also includes an assortment of furniture and accessories for baby at Baby Depot, home decor and gifts, along with the largest selection of coats in the nation for the entire family. Burlington has 531 stores in 44 States and Puerto Rico. For more, visit www.BurlingtonStores.com.
About K.I.D.S./Fashion Delivers
K.I.D.S./Fashion Delivers, Inc., a 501(c)(3) nonprofit organization, unites retailers, manufacturers, foundations and individuals to provide new merchandise to families and people impacted by poverty and tragedy. Excess product, including apparel, accessories, shoes, home furnishings, toys, books, school supplies and other items, delivers hope and dignity to people in need through a network of community partners. To date, over $1 billion of donated products have been distributed, serving the poor and disadvantaged worldwide. For more information, please visit www.DonateProduct.com.
About Good Morning America
Emmy Award-winning “Good Morning America” is a two-hour, live program anchored by Robin Roberts, George Stephanopoulos, and Lara Spencer. Amy Robach is the news anchor and Ginger Zee is chief meteorologist. Michael Corn is the senior executive producer. The morning news program airs MONDAY-FRIDAY (7:00-9:00 a.m., ET), on the ABC Television Network.