NYDJ, the brand that is synonymous with women’s denim, has partnered with K.I.D.S./Fashion Delivers to encourage women who are working to improve their lives. During the month of February, NYDJ will donate an item of clothing for every pair of denim sold on NYDJ.com to help women in need and celebrate the launch of their “Fit to Be” campaign. The “Fit to Be” campaign celebrates NYDJ’s signature Original Slimming Fit with a diverse and multigenerational cast, highlighting strength and beauty of women of all ages and all sizes.
The campaign’s cast,starring age-defying supermodel Christie Brinkley, body activist Ashley Graham, model and TV personality Lana Ogilvie and “Blue Bloods” actress Bridget Moynahan, convey the beautiful confidence that comes from hard work and finding a truly perfect fitting pair of jeans. This approach underlines NYDJ’s commitment to empowering women with a fit that transforms inside and out, helping women seize their destinies with sureness and style.
NYDJ is proud to partner with K.I.D.S./Fashion Delivers, a nonprofit organization dedicated to donating new merchandise to support those affected by poverty and disaster. “We are very pleased to have NYDJ support the K.I.D.S./Fashion Delivers mission of helping people in need with donated new product. The donations of NYDJ apparel will be directed to our community partners that help empower and rebuild the lives of women.” says Lisa Gurwitch President & CEO of K.I.D.S./Fashion Delivers.
Please visit NYDJ.com throughout February and make a purchase to help a woman in need and support K.I.D.S./Fashion Delivers’ mission.