Almost 47 million Americans live in poverty. By necessity, many of these families prioritize food, heat and shelter above winter clothing. On Monday, November 9th in partnership with Burlington Stores and ABC’s Good Morning America we kicked off the annual Warm Coats and Warm Hearts Coat Drive. After our on air kick off the K.I.D.S./Fashion Delivers team and Burlington staff members went to local NYC community partner Graham Windham to distribute coats to children and families from the Harlem community.
“We are delighted to join Burlington again on the Warm Coats and Warm Hearts Coat Drive,” said Lisa Gurwitch, president and CEO of K.I.D.S./Fashion Delivers. “The partnership allows us to provide desperately needed coats to people nationwide through 300 community charities. The demand for coats is so great, and just one coat can do wonders for someone in need this winter.”
This year’s theme, Kids Helping Those In Need, showcased children who are already making a difference in the lives of families in their communities. One such example is Camryn Orticelli, whose toy drive for Hurricane Sandy victims was her first foray into fundraising was at the tender age of 7.
Camryn recalls the highlight of her day volunteering at the Warm Coats and Warm Hearts Coat Drive was helping a girl her age find a coat. “I got to help one little girl out. I was checking out the racks before everyone came in and I thought, wow, everything here is so pretty it’s just the kind of stuff me and my friends would buy! She couldn’t really reach the coat on the rack so I pulled down my favorite, a black ski jacket with pink scarf, and it fit her! She smiled a lot, and I think that she liked that a friend instead of an adult picked it out. My friends are all wanting to pitch in and help with my coat drive! ”
To learn more about our other Kids Give Back Crew ambassadors click here http://www.donateproduct.com/kids-give-back/
For more information and to find a list of participating Burlington stores visit http://www.burlingtoncoatfactory.com/StoreLocator.aspx
Follow the coat drive activity on Good Morning America’s website, http://abcnews.go.com/GMA/fullpage/warm-coats-warm-hearts-coat-drive-34507397