Squishables Teams up with K.I.D.S. to Launch Holiday Stuffed Animal Buy-One-Give-One Campaign to Help Children in Need
The popular stuffed animal company Squishable and non-profit organization Kids in Distressed Situations (K.I.D.S.) have teamed up to bring holiday hugs to children in need, with the help of some round, fuzzy and lovable stuffed animals. For every Mini Baby Dolphin (http://cud.li/squishdolphin) purchased during this holiday season, Squishable will be donating a similar stuffed animal to a child in need through K.I.D.S. (http://cud.li/givecuddles).
The Buy-One-Give-One (BOGO) Mini Baby Dolphin campaign is a continuation of the kick-off that took place on Squishable’s entire website on Black Friday, where every single purchase of a Squishable led to a Squishable donation. The 2013 campaign has so far led to the donation of over 1,200 stuffed animals to children dealing with hardships such as poverty, disasters, and parents in military service this holiday season. The Mini Baby Dolphin BOGO will continue until the end of this year.
Squishable BOGO started in 2012, when fans requested that Squishable donate stuffed animals to help out families affected by Hurricane Sandy. In total Squishable donated 2,682 Squishables in 2012. This year Squishable will continue its partnership with K.I.D.S.—an award-winning nonprofit that is recognized by the Better Business Bureau, Charity Navigator, and Forbes as one of the highest ranked and most efficient charities in America. Squishable is optimistic that the total number of donations this year will exceed the previous number.
Baby Dolphin designer Kendra Wells, whose instructions were to make the charity-intended Mini “insanely cute,” hopes that this Squishable, in conjunction with the charitable spirit of Buy-One-Give-One will “trigger warm fuzzies that will make it hard to resist helping someone out. It’s baby blue. It’s round. It’s fuzzy. It’s huggable. And it’s smiling! I think it’s going to be great.” Early results call for optimism, especially since some purchasers are specifically requesting that both their “buy one” and their “give one” be donated.
Squishable has a history of commitment to charity, consistently engaging in various philanthropic endeavors. All stuffed animal prototypes are donated to the Stephen D. Hassenfeld Children’s Center for Cancer & Blood Disorders in New York City, and monthly donations are made to charities suggested by their fans. One-of-a-kind squishables and art are occasionally even auctioned off on eBay to benefit Charities. For more information visit http://www.squishable.com/s/charity.
About KIDS: Kids in Distressed Situations (K.I.D.S.) was founded in 1985 with the mission of providing new kid-essentials to children and teens who have been impacted by poverty and tragedy. Since its inception, K.I.D.S. has provided over $1 billion worth of new products to help nearly 70 million children. With a network of over 1,000 local partner agencies located in all 50 states and an overhead of less than 3%, K.I.D.S. is able to effectively and efficiently deliver products directly to children when and where they need it. To find out more about Kids in Distressed Situations, visit www.kidsdonations.org
About Squishable: Squishable is a popular stuffed animal company based in New York City. Begun in 2007 by ex-technology consultants who decided stuffed animals were more interesting than servers, Squishables are now sold in more than 1,000 independent toy, gift, and museum stores across the United States. With the help of a vocal fanbase (almost 900,000 on Facebook alone) Squishable accepts potential designs for its official line from artists and designers all over the world. To view more about Squishable, visit http://www.squishable.com/